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Luxury Water for beauty: Get your skin and hair ready for summer!

Get your skin and hair ready for summer with Luxury Water!

When it comes to beauty, the first things many of us think of are our hair and skin. But, did you know that hard water can affect both? Some of the minerals that are responsible for hard water, like calcium carbonate, can leach out natural oils. This can lead to hair and skin feeling dry and dull.


In 2017 OnePoll conducted a survey of 2000 UK residents on behalf of BWT about the water where they lived. When asked about how mains water affected their skin over 25% thought it had a detrimental effect on their skin. 14% of those surveyed felt that it was ageing their skin. 28% thought that mains water was having a negative effect on their hair. Rather than reaching for extra moisturiser and conditioner, why not consider installing a BWT Luxury Water Softener.


Our range of BWT Luxury Water Softeners remove the minerals that cause hard water through ion exchange. The water filters through the resin in the softener, replacing minerals like calcium with salt, which results in softened water. This simple but effective technology allows you to shower without worrying about the drying effect that hard water can have.


Hard water also makes it more difficult for products like soap and shampoo to lather properly. This means you often have to use more to achieve the same effect. With softened water, you could cut the amount of soap and shampoo you need to use by up to 50%. Softened water also doesn’t leave a residue behind so your hair could look shinier. The same residue left on the skin, can also make products like moisturisers less effective. So, with softened water you could save money on hair and skin products.


It’s not just what goes on your skin that has an effect but also what you put in your body. Staying hydrated can have a positive effect on the appearance of your skin. BWT offers a range of drinking water solutions with our patented Magnesium Mineralized Water technology. The magnesium that Magnesium Mineralized Water filter cartridges add to your water can also benefit your skin. Low levels of magnesium can cause the body to produce excess histamines and this can irritate the skin. Recent studies also suggest that magnesium can reduce the inflammation associated with conditions like acne.


Another way to keep your skin looking radiant is to make sure you get enough sleep. Magnesium plays a role in supporting a good night’s sleep. This vital mineral also helps reduce stress, which can interfere with your body’s ability to rest. Magnesium Mineralized Water is the easy way to boost your magnesium intake while staying hydrated.


Get your skin and hair ready for summer with Luxury Water and Magnesium Mineralized Water.


Unsure about how hard your water is? Email us your address at [email protected] and we will send you a free hard water test strip. If you have any questions about either Luxury Water or Magnesium Mineralized Water, you can find our contact details here

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